Zee Siddiqui

Zee is a highly experienced and skilled Google Ads specialist with over eight years in the industry. He takes an incredibly personalised approach to every account that he manages, and he works closely with his clients to understand their primary objectives.

Are negative keywords killing your campaign performance?

1 Comment / Google Ads

Using negative keywords is one of the most common Google Ads optimisation tips. You’ve likely been told over and over again to add negative keywords to avoid irrelevant traffic and wasted ad spend. And for good reason. Negative keywords have always been an effective way to control your search terms. But the shift towards smart […]

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