How The Reconnection Institute Increased Patient Leads By 177%

From struggling to fill out their calendar to having a two month waiting list

Challenges Faced By The Reconnection Institute

The Reconnection Institute specialises in relationship and couples therapy services. After trying multiple digital marketing agencies, they turned to Creativolt with the following challenges:

Struggling to fill out their calendar

Intensive retreat keywords were bringing in a lot of irrelevant traffic

Receiving phone calls from people seeking information rather than therapy

Unable to convert their traffic into bookings

Continuously spending more on ads with rising CPAs

What We Did

Leveraged Historical Performance

We reviewed the account’s performance over the last 90 days and identified areas for reducing wasted ad spend. Additionally, we pinpointed improvement opportunities with keyword targeting and ad positioning.

Built Targeted Exclusions Lists

One of the key issues with the account was the high number of irrelevant search terms triggered by the intensive retreat keywords. To eliminate wasted spend, we reviewed search terms and negated low-intent search patterns.

Moved Keywords With Low Ad-Relevance

To improve quality scores and reduce CPCs, we segmented keywords with low ad-relevance ratings into targeted ad groups with hyper-relevant ad copy.

Added Observation Audiences

Given the challenging nature of targeting intensive retreat services, we leveraged Google’s in-built audience segments to assist us in pinpointing our target demographic.

Refreshed Responsive Search Ads

By reviewing competitor ad copies and the historical performance of the client’s ads, we crafted new headlines and descriptions to better highlight our points of differences with other practices in the area.

Scaled With Automated Bidding

Once we acquired enough conversion data, we started experimenting with automated bid strategies to scale our couples therapy campaigns. This resulted in a steady increase in bookings whilst keeping the CPA within our target range.

Installed User Behaviour Tracking

User behaviour tracking was used to gain a detailed understanding of how users are interacting with our landing pages. From this data, we were able to visualise user engagement through heatmaps and pinpoint exactly where users were dropping off.